Research suggests Personal Injury marketing has little impact

Research suggests Personal Injury marketing has little impact

More than a quarter of UK adults have suffered some form of personal injury or accident in the last five years, with road traffic accidents the most common cause according to research by YouGov.

The report, based on responses from nearly 4,000 people, found that 27% of adults said they had an injury in the past 5 years, and 16% of these related to road traffic accidents.

Most injuries were moderate, with 36% of respondents having suffered soft tissue damage. Fractures were the next most common injury, at 14%.

The research suggested that personal injury claims marketing is having "little impact" on the number of claims made. Some 67% of adults had been approached by claims marketing over the past 12 months but only 5% of those contacted said this had actively encouraged them to make a claim.

Just one in five who had suffered an injury had made a claim. Over a third said their injury was not bad enough to claim, while 28% said they "did not believe in claiming compensation".

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